Category:
Web Design
Client:
Dynflux
Duration:
4 weeks
My Role: UX & UI Designer
Scope: MVP Design, Landing Page Design
Overview
Scraib is an AI-powered medical note-taking tool designed first in Figma for structure and layout, then brought to life in Framer for interactive prototyping and presentation.
Scraib transforms clinical conversations into structured medical notes in real time, helping healthcare providers save time and reduce burnout. I was responsible for designing the MVP interface and a marketing landing page that clearly communicated its value to a busy, highly specialized audience.
(WHERE I STARTED)
Problem
Healthcare professionals spend an excessive amount of time on documentation, often after hours. The challenge was to design an experience that was efficient, trustworthy, and required minimal onboarding.
(MY DESIGN PROCESS)
Process & Approach
I began with secondary research into clinical workflows, note-taking tools, and HIPAA-compliant documentation software. I conducted competitive benchmarking to understand market expectations and identify usability gaps.
From there, I defined user goals and mapped out key flows for note capture, editing, and review. I designed the core MVP screens using a clean, distraction-free UI and created interactive prototypes in Figma to test layout, hierarchy, and navigation.
For the landing page, I focused on building trust and clarity, crafting messaging that emphasized time-saving benefits and AI accuracy, while maintaining a calm, professional tone appropriate for the healthcare space.
(MY DESIGN IMPACT)
Key Contributions
Designed a functional MVP with real-time transcription, editing, and structured note review
Created high-fidelity, interactive prototypes for stakeholder walkthroughs and early user feedback
Wrote and structured a landing page optimized for conversion and clear communication
Conducted competitive analysis of leading AI medical tools to inform design decisions
(DELIVERING VALUE)
Outcome
The project established a strong design foundation for Scraib’s future development. The prototypes facilitated early usability testing, while the landing page served as a compelling tool for stakeholder alignment and early interest generation.
(LEARNING IN ACTION)
What This Project Taught Me
Designing for AI requires clarity and trust—users need to understand what’s happening behind the scenes, without being overwhelmed by technical complexity.
In healthcare, credibility and simplicity are key. Even small UX decisions carry weight when time and accuracy matter.
I learned to work confidently with limited resources by relying on secondary research, competitive benchmarking, and rapid prototyping.
The project sharpened my ability to balance innovation with usability, turning complex technology into a seamless, human-centered experience.
Most importantly, it reinforced that great design starts with empathy—understanding who we’re designing for, and what they truly need.
(HOW I GREW)
Scraib wasn’t just about designing another tool—it was about solving a real, high-stakes problem in healthcare. By blending research, UX strategy, and thoughtful design, I helped create a product that gives time back to doctors and restores focus to what matters most: patient care. This project reflects my commitment to designing with empathy, clarity, and purpose—especially in spaces where every second counts.
